Case Studies

Outcomes measured in months

Case Studies

Business problems, built into working systems.

A clearer view of the challenge, the system delivered, and the outcome recorded for each project scenario.

01FMCG

AI-driven trade promotion engine

A focused example of applied AI improving a measurable business workflow.

Challenge
A 12% promotion redemption rate limited the return from trade activity.
What We Built
An AI-driven trade promotion engine designed around campaign decisions and redemption performance.
Outcome
Redemption increased from 12% to 38%, with the existing case data recording 3.2x ROI.
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02Retail Chain

Voice AI for store-level customer queries

Challenge
Store-level customer queries were averaging seven minutes of wait time.
What We Built
A Voice AI workflow for handling and routing common customer queries.
Outcome
Average wait time reduced from seven minutes to 22 seconds; the existing case data records 84% CSAT.
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03D2C Brand

Predictive marketing and creative operations

Challenge
Customer acquisition cost was ₹84 across the existing marketing workflow.
What We Built
A predictive marketing and creative operations system focused on campaign efficiency.
Outcome
CAC reduced from ₹84 to ₹31, with the existing case data recording 2.7x ROAS.
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Designed to connect

Built around your existing business systems.

We design applied AI around the channels, data, and workflows your teams already use—without presenting a one-size-fits-all stack.

CRM workflows

Lead qualification, routing, follow-up, and operational hand-offs.

Customer channels

AI agents across WhatsApp, voice, chat, and support journeys.

Analytics and reporting

Business intelligence, dashboards, and decision-ready reporting.

Marketing systems

Campaign, lead generation, creative, and conversion workflows.

Operational automation

Connected AI workflows that act across repetitive business processes.

Final architecture and connections are scoped to each organisation’s approved tools, data access, and operating requirements.

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